40 Years of Relentless Innovation
Delve deep into R&D and innovation.
Remain firmly customer-driven.
Relentless Innovation
In 1992, we made a far-reaching strategic decision.
At a time when joint ventures prioritized technology imports as a shortcut, we took the harder path:building an in-house R&D team from scratch to serve the domestic market.
R&D INVESTMENT
For the next 40 years,one thing never changed amid market ups and downs:consistent investment in research and development.
We believe today's investments will become tomorrow's core capabilities.
5-Year CAGR of R&D Investment
R&D
INVESTMENT
From dozens of people to a global R&D force
of more than 5,000 today, 4 out of every 10 Desay SV employees work on R&D.
They are our most valuable source of innovation.
Where is the endpoint?
Technological innovation has no finish line, so our R&D investment will never stop.
Deep technological roots allow us to reach new heights.
From one technology root,we developed three interconnected innovation pillars:
Enable better human-vehicle interaction;
Enable vehicles to understand roads and the world;
Expand the capability of understanding the world to more scenarios.
ROOTS
Evolution of Human-Vehicle Interaction
The evolution of cabin experience began with car cassette players.
By then, the in-vehicle entertainment was just music playback.
But we refused to stop there —CD, navigation, infotainment, smart cabin…
Beyond successful standalone products,we expanded around user experience to deliver all-in-one cabin solutions.
Each iteration redefined human-vehicle interaction.
Car audio systems in 1990s
Car audio system in early 2000s
Today's premium smart cabin
While enhancing human-vehicle interaction, we also asked:
Can a vehicle understand the outside world on its own?
Safe Perception & Decision-Making
2010
The journey began in 2010 with a single camera.
While many said "autonomous driving is still far off",
we chose to believe in the power of perception and the ultimate goal of safe driving.
From cameras to radar,from parking assistance to domain controllers,and finally to full-stack smart driving solutions,
we turned "intelligent driving" from a conceptto a standard feature step by step in over 10 years,
enabling vehicles to make correct and safe decisions in increasingly complex scenarios.
Once vehicles can perceive roads, make decisions and take actions, we asked a new question: Can these capabilities extend beyond vehicles?
EMBODIED INTELLIGENCE
Exploring Embodied Intelligence
40 years of automotive-grade technology accumulationhas equipped us with robust capabilities in mobility.
Today, our capabilities are expandingfrom passenger vehicles to functional unmanned vehicles,service robots and other diversified scenarios.
This is not blind cross-industry diversification, but capability migration.
We believe the value of smart mobilityshould not be limited to vehicle drivers and passengers.
Our technology extends outside vehiclesto daily life and industrial production,benefiting every corner of living and production.
This is our vision for full-scenario smart mobility.
Functional Unmanned Vehicle
From intelligent cabin to intelligent driving,
from vehicle control to embodied intelligence,
We define every evolution through continuous technological breakthroughs.
40 years of relentless innovation —we are always on the road.
