Brand history

 

        1986 was a special year; the southern Chinese city of Huizhou witnessed the fusion of Dutch Philips, Hong Kong's Kingsun and Huizhou Industrial Development Corporation. Together, they set up Car Audio Electronics Co., Ltd.—the predecessor of Desay SV—a manufacturer specializing in car audio systems. With Philips as its trademark, the company led the development of China's automotive electronics markets for both factory-installed and aftermarket-installed products. Philips Car Systems was favored by a vast number of car owners and became one of the well-known brands of car audio systems. 

        With the acquisition of  Philips car audio system by German Mannesmann VDO in 1998, the company changed its trademark from PHILIPS to VDO. During that period, the company soaked up the quality, pragmatism and rigorous spirit of the German people, while expanding its cooperation with domestic automakers. Subsequently, the EU approved the acquisition of Mannesmann VDO by Siemens, resulting in the establishment of Siemens VDO Automotive AG. In 2002, Car Audio Electronics Co., Ltd. also changed its name to Siemens VDO Automotive (Huizhou) Co., Ltd., itself holding 70% of the shares, while the rest was held by Desay Group. The company was one of the important global R&D centers and manufacturing bases of Siemens VDO. Using "SIEMENS VDO" and "VDO" as its trademarks, the company became a famous brand known to major automakers and many consumers. 

        2010 was an extraordinary year for China's automotive electronics industry, as the composition of the automotive electronics market changed after an important event on March 23: Desay Group announced that it had successfully acquired all shares of foreign parties and set up Huizhou Desay SV Automotive, a held company integrating the spirit of Desay Group and technology & products of Siemens VDO. Later, the company launched a product brand, SVAUTO in the aftermarket. In the process of development, according to the strategic deployment, the company made the decision to withdraw from the aftermarket, which would also be the end for SVAUTO. Desay SV instead put more focus on the field of automotive electronics, embracing the tide of the internet and intelligent technologies. While strengthening its market position of in-vehicle infotainment systems, it made bold exploration in the fields of intelligent cabin, intelligent driving and Internet of Vehicles (IoV). Upholding the customer-oriented concept, it strived to provide customers with safer and more comfortable and efficient mobility solutions with innovative technology, intelligent products and excellent quality. Thanks to these efforts, it grew into a leader in the automotive electronics sector and was successfully listed on the SME Board of the Shenzhen Stock Exchange (SZSE) in 2017 (stock code: 002920). 

        At present, the century-old automobile industry is ushering in the digital transformation, and innovative technologies such as AI, 5G, big data, cloud computing, and vehicle-road collaboration are empowering and broadening the traditional automobile industry, paired with the coordinated development of Vehicle-Road-Cloud, a new mobile world is being shaped. In 2021, which marks the 35th anniversary of its establishment, Desay SV officially announced its new brand proposition—Beyond Mobility—and changed its brand identity from DESAY SV AUTOMOTIVE to DESAY SV. This change signifies the breakthrough Desay SV has made in the automotive electronics industry, which enables it to better undertake new strategic planning and create brand value with "Beyond Mobility" as the core. The change also reflects its commitment to becoming the preferred partner in mobility transformation. 

        Looking into the future, Desay SV will take a more open and flexible cooperation attitude and work with the upstream and downstream partners of industrial ecology to progress the future mobility revolution. Meanwhile, with the resolution to maintain its leading position in the industry, Desay SV will act as a pioneer and work hard to advance the development of intelligent mobility, playing its part in creating a better future.