Desay SV Industrial Design Center has designers and engineers with expertise in different professional areas such as interaction design, visual design, sound perception, 3D and interaction technology and user experience simulation.
We won numerous awards, namely "National User Experience Innovation Demonstration Enterprise", "National User Experience Best Practice" and two gold medals in the Governor Cup Industrial Design Competition, Guangdong Province, for our high achievement in innovative experience design.
Our industrial design center has served over 60 automotive brands and is now promoting the fusion of technologies and scenarios in order to create a more enjoyable travel experience.

Over the past 35 years, Desay SV has continuously invested in R&D. By mastering the ability to design smart cabins and full-stack design capabilities for smart drive, we empower our customers launching their intelligent connected vehicle in the market. At present, Desay SV is in the leading position in the field of autonomous driving algorithms, display optics, network communication, cyber security and OTA technology.

Desay SV has fully implemented agile development through PLM and ALM systems, and obtained the international certification of software process improvement and capability evaluation model in automobile industry named ASPICE CL2 and CL3.

Desay SV is the first of its peer to set up an in-house 18,000㎡ intelligent driving test ground in China. The facility offers scenarios for developing and verifying technological products including sensors, ADAS, AVP, L3 and L4 autonomous driving, C-V2X, high-precision maps, and intelligent transportation, supporting our intelligent driving and transportation development efforts.

Desay SV is one of the members of National Technical Committee of Auto Standardization and the National Information Security Standardization Technical Committee, to lead or participate in the development of several technical standards at national, district and industry levels.

Desay SV collaborates with Jilin University, Sun Yat-sen University, South China University of Technology, Guangdong University of Technology, Guilin University of Electronic Technology, Hunan University and Nanyang Technological University of Singapore on areas including autonomous driving, intelligent cabin, smart transportation, and human-machine interaction design.

Desay SV’s production plant sits on a 90,000m2 site, delivering to meet the increasing demand through fully flexible and high-performance automated production system and ISO Level 6 clean workshop. The growing complexity of integrated electronics and autonomous driving products, posed a challenge for us to implement high technology production set-up such as an automated OCR/OCA line permitting full lamination of 7-45 inches single/double and triple screens.

Desay SV proactively embarked on a digital transformation initiative to its production system and framework so as to provide high quality and agile delivery to customers. From customer orders to raw materials procurement, we are able to digitalize the entire value chain management via the implementation of MES, WMS, ELM, ERP & APS systems and our self-developed lean assembly & testing platform.

Desay SV aims to build a model green plant in the industry with high efficiency, low energy consumption and low carbon emission.

In 2003, Desay SV embarked on a continuous improvement journey based on the automotive industry quality management system ISO/TS16949:2002 and IATF16949:2016. Based on the management principle of zero tolerance principle, customer satisfaction, continuous improvement and people oriented, all employees are encouraged to adopt a quality culture of continuous improvement, pursuit ofexcellence and meeting or exceeding customers’ expectations.