On April 12^th, the 2017 In-vehicle User Experience Development Seminar themed “In-vehicle User Experience of the Smart Era” was held in Huizhou, Guangdong province. It was co-sponsored by User Experience Alliance China and China Quality Management Association for Electronics Industry, and organized by Desay SV Automotive. As one of the major events of the 3^rd User Experience Development Seminar series, the seminar has invited senior experts and scholars in the user experience sector from both home and abroad, to share with the audience thoughts and methods combing the era of smart driving and in-vehicle user experience, and also to pave the way for the innovation of in-vehicle user experience through communications.   

Desay SV Automotive dedicated itself to user demand and has been doing well in R&D of multi-lateral products. During the last two years, the Innovation and Technology Center and Design Center have been established to optimize its R&D structure. A series of new products have entered SOP phase and have been put into the market, based on technology innovations for better user experience, including the multi-channel user interface design of in-vehicle infotainment system, HD displays, reconfigurable clusters, ADAS, and the total solution for smart driving cabin.

Mr. Duan Yongzheng, senior vice president of Desay SV Automotive, said that  the first generation of the 21.5-inch vertical HD driving cabin solution SiVi-TARS was released by Desay SV on Shanghai Auto Show in 2015, the company was going to release the second generation of total solution for smart driving cabin (SiVi-Car) in the first half of 2017, after two years’ innovation and optimization.