Desay SV and Qualcomm Build Premium In-Vehicle Experience

Wed. Jan. 05 2022

January 4, 2022, Las Vegas — Desay SV and Qualcomm Technologies, Inc. today announced the companies’ plans to work together to produce Desay SV’s 4th Generation Intelligent Cabin System based on the 4th Generation Snapdragon® Cockpit Platforms.


Desay SV’s 4th Generation Intelligent Cabin System will feature a high-performance compute, artificial intelligence (AI) engine, multi-sensor processing and rich network connectivity capabilities, and provide automakers with leading digital cockpit solutions in efforts to bring a safer, more comfortable, and efficient mobility to users.


With the evolution to an automotive electronic/electrical (E/E) compute architecture, and with intelligent in-vehicle experience becoming a key differentiator that automakers and customers seek, the intelligent cockpit has become a key interface of how drivers and passengers interact with their vehicles.


With the support of the leading compute, AI, graphic and multimedia capabilities delivered by the 4th Generation Snapdragon Cockpit Platforms, Desay SV’s 4th Generation Intelligent Cabin System can support advanced technologies such as multi-screen synergy, audio processing and augmented reality (AR), bringing a rich variety of immersive, interactive experience to users. The system has changed the traditional single-mode interaction of automotive cockpits and combined multiple dimensions including vision perception, voice perception and interactions to achieve intelligent and scenario-based multimodal fusion experience Moreover, the 4th Generation Intelligent Cabin System will also serve as an important platform that supports smart connectivity for passengers.


“Qualcomm Technologies is a leader in the automotive intelligent chip industry, and a key driving force for the digital transformation of automotive industry. Desay SV is willing to work with leading companies and participate in the intelligent transformation of automotive industry,” said Li Huang, vice president and general manager of the Technology Center of Desay SV. “By using our core advantages and deepening the work we are conducting together in research and development and also technologies in cockpit, we can build intelligent solutions for vehicles and to create a better mobility experience.”


“The digital cockpit has become synonymous for branding and differentiated experience of modern vehicles,” said Shyam Krishnamurthy, vice president, product development, Qualcomm Technologies, Inc. “Desay SV and Qualcomm Technologies have maintained a long-term working relationship and, together, have brought unique new features for intelligent connected vehicles to the market and users. We look forward to continuing our work with Desay SV to offer consumers with premium driving experience with our 4th Generation Snapdragon Cockpit Platforms.”